Frost & Sullivan’s Global Food & Agriculture Research Approach Evolves to Contend with Today’s Mega Trends
Globalization, changing economics and the need to be greener, safer, and healthier are key determinants of new opportunities in the food and agricultural value chain
MOUNTAIN VIEW, Calif. — Jan. 22, 2013 — According to Frost & Sullivan’s Food & Agricultural Research Practice, the cumulative value of all revenue derived from the global food and beverage value chain — from farm-to-fork — was well over $20 trillion dollars in 2012, representing nearly 30 percent of the entire world’s economy. It is therefore no surprise that nearly every company in almost all industry sectors show interest in the food and beverage industry and what its future holds, whether as a source of new business opportunities or as a signal of threat to the demand for their respective products. As such, companies must maintain a vantage point over these challenges in order to make strategic, well-informed and prosperous decisions to ultimately accelerate the growth of their organizations.
To maintain a firm lead on these market evolutions, Frost & Sullivan’s Food & Agriculture practice (www.frost.com/food) is structured into four primary research areas: Nutritional & Functional Ingredients, Animal Feed Additives, Preservation, Sensory and Textural Ingredients, and Food & Ag Support Industries. The research team at Frost & Sullivan understands that these core industry sectors are driven by four underlying global Mega Trends that create new opportunities and result in potential threats to industry participants.
These Mega Trends include the impact of globalization and changing economics on consumer behavior and the ability to produce agricultural products, the growing need and desire for Health & Wellness, the growing demand for a more environmentally-sustainable and socially responsible food system, and the growing fears around the safety of the world’s food system. Through this research platform, Frost & Sullivan empowers clients ranging from emerging businesses to Global 1000 companies to be at the forefront of assessing these shifts in the food and agricultural value chain and its ultimate impact on industry stakeholders.
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“The goal of nearly every company in the food and agricultural space is to reduce their cost to themselves and their customers, as well as identifying ways to be different,” said Frost & Sullivan Global Program Manager Christopher Shanahan. “Through our research, we help our clients identify new opportunities, guard against threats, and help our clients develop and implement effective growth strategies.”
Core growth markets covered within Frost & Sullivan’s Food & Agriculture program include:
Key Industries and Markets
- Dietary Supplement Markets
- Food Processing Equipment and Manufacturing
- Logistics and Warehousing
- Packaging and Preservation
- Process and Safety Software
- Food Service and Retail
- Food Safety Product Markets
- Seeds and Traits
Key Ingredient Categories
- Digestive Health
- Eye Health
- Bone and Joint Health
- Weight Management
- Cognitive Health
- Heart and Anti-hypertensive health
- Antimicrobials and Antioxidants
- Flavors and Colorants
- Rheology Control
Key Food and Animal Feed Species Categories
- Alcoholic Beverages
- Baby Food
- Bakery Products
- Dairy Products
- Meal Replacement Products
- Oils and Fats
- Processed Food
- Sauces, Dressings and Condiments
- Sweet and Savory Snacks
- Vegetables and Cereals
- Beef Cattle
- Dairy Cattle
- Dog & Cat
The challenge of being an effective competitor is increasingly more difficult, which is why Frost & Sullivan has increased its focus on these aforementioned research areas and Mega Trends. For example, there has been a significant structural shift in agricultural commodity and food price growth in the last 10 years and this trend is expected to continue through 2020. Consequently, rising raw material costs and the associated difficulties of transferring this increase to customers will likely affect profit margins during the next decade. In addition, many stakeholders, including consumers, regulators, and even other value chain participants, are demanding that their food be greener, safer, and healthier. Organizations must overcome these challenges by adopting a structured approach that generates and efficiently evaluates sustainable opportunities to fit to their objectives and capabilities, and assures that effective implementation steps lead to success. Frost & Sullivan regularly partners with companies to conquer these and other diverse hurdles.
“I expect that by 2020, companies that have both a truly global market and product strategy and fully exploit opportunities from the growing demand for products that are green, safe, and healthy, will come out on top as global leaders in the food and agriculture industry sector,” said Shanahan. “Our research practice provides continuous monitoring along the entire value chain, which will enable companies to better understand, and quickly act on, these core market drivers.”
These Mega Trends represent the foundation of forward-thinking, balanced and well-founded research, built on Frost & Sullivan’s TEAM methodology. The TEAM research approach provides a prescient overview and outlook through technical, economic, decision support and market engineering global analysis. This concept and the shifts in food and agriculture research allow Frost & Sullivan to enhance and reinforce long-term internal progress, while enhancing the growth of clients and partners through beneficial Growth Partnership Services.
Frost & Sullivan’s Food & Agriculture Growth Partnership Services program includes research covering topics such as the impact of the gluten-free trends on the demand for food and beverage ingredients, the impact of current and emerging food safety regulations on the activities of industry participants, the impact of social media on the tastes and preferences of consumers, among others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
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